Project 44, London

You’re going to want to save this one.

In a city where coffee prices can quickly spiral, finding a spot that gets everything right, taste, atmosphere, and price, is rare. Enter Project 44, a small Shoreditch coffee spot that has quietly become one of cété’s favorites.

Let’s start with the coffee.

It’s excellent. Smooth, well-balanced, and consistently good, the kind you actually look forward to in the morning. And then there’s the price: around £3.90 for an oat flat white to go. In London. In Shoreditch. Which, if you know, you know… is kind of a steal. Yes, £4 for a coffee is still £4, we’re not delusional, but by local standards, this is as reasonable as it gets.

The vibe.

But what really makes this place stand out isn’t just the coffee, it’s the people. The team is warm, welcoming, and genuinely friendly in a way that doesn’t feel forced. It’s the kind of place where you come back not just for your caffeine fix, but because you actually enjoy the interaction. Give it a couple of visits and don’t be surprised if it becomes part of your routine.

The space.

The space itself is relaxed and easy-going. Laptop-friendly if you need to get some work done, dog-friendly if you’re stopping by mid-walk, and generally just a nice environment to spend a bit of time in, especially on those very grey London mornings.

Project 44 is one of those places that quietly replaces your usual coffee spot without you even noticing. One day you just realize: this is your place now.

Save it for your next coffee run in Shoreditch.